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Accountants for Influencers and Content Creators

Accountancy services like VAT can relieve pressure on influencers and content creators.

Whether you're a full-time content creator or growing your personal brand on the side, understanding your tax obligations is essential.  

At Brearley & Co, we offer specialist accountancy services tailored to influencers, YouTubers, TikTokers, and digital entrepreneurs - helping you stay compliant, tax-efficient, and focused on what you do best

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Why influencers need a specialist accountant

The influencer and creator economy is booming - but with that growth comes complex financial challenges. Many creators earn income from multiple sources: brand deals, affiliate links, digital products, ad revenue, subscriptions, and more.  

This can quickly become overwhelming when it’s time to file your taxes or set up a business structure. 

Some of the common financial hurdles creators face include:

Managing income from multiple platforms (YouTube, Instagram, TikTok, OnlyFans, etc.) 

  • Receiving payments from overseas brands or platforms
  • Navigating VAT and income thresholds
  • Understanding what qualifies as an allowable expense
  • Declaring income from gifted products and sponsorships

We understand the unique nature of influencer income — and we know how to help you stay on the right side of HMRC.

Our accountancy services for influencers

Our expert team supports content creators at every stage of their journey, whether you're just starting out or running a full-time creator business. 

We can help with:

Self Assessment & Tax Returns

Make sure your income is reported correctly and you're claiming everything you're entitled to.

Limited Company Setup & Corporation Tax

Advice on whether to trade as a sole trader or limited company, and full support if you decide to incorporate.

Bookkeeping & Cloud Accounting

We use platforms like Xero and QuickBooks for cloud accounting to make keeping on top of your finances easier.

VAT Services

VAT services, including guidance on when to register and how it applies to digital services and international income.

Platform Income

Support for managing income from YouTube AdSense, TikTok Creator Fund, Patreon, OnlyFans, Twitch, and affiliate networks. 

Brand Collaborations & Sponsorships

Accounting for gifted products, services, and paid partnerships — even those from international brands.

Allowable Expenses

Maximise your deductions by properly tracking costs such as camera equipment, editing software, travel, and home office use.

 

Who we work with

We work with a wide range of digital content creators, including: 

  • YouTubers
  • TikTok creators
  • Instagram influencers
  • Podcasters
  • Bloggers
  • OnlyFans creators
  • Affiliate marketers
  • Twitch streamers
  • Online educators and course creators 

Whatever your niche, we offer clear, professional advice tailored to the creator economy.

Why choose Brearley & Co?

When it comes to influencer accounting, we know what works. Our dedicated team stays ahead of the latest HMRC guidelines and platform trends so you don’t have to. Here’s why creators choose us: 

  • In-depth experience in the creator and influencer space
  • Transparent, fixed-fee pricing with no hidden costs
  • Friendly, jargon-free advice tailored to your goals
  • Fully digital onboarding and cloud accounting tools
  • Proactive tax planning to help you keep more of what you earn

See what our customers say

SME ECM Limited

Ryan Smith, Director

I am thoroughly impressed with your document signing solution! I just signed the end-of-year documents, and the process was as smooth as could be. Your IT department or solution provider deserves high praise for implementing such an efficient system. As someone with extensive experience in this field, I can confidently say that many large organisations don't come close to this level of seamless, end-to-end capability!

PAC Groundworks

Emma Critchlow

I would highly recommend Steven at Brearley & Co Accountants. On Steven’s advice we moved to Quickbooks and it was a brilliant decision. He has helped to streamline our accounting so that it now runs much more efficiently. Nothing is ever too much trouble, even if the question is a rather minor one. He is always at the end of the phone or email if any advice is needed and responds to queries very quickly. Steven delivers a friendly, personal and professional service and his knowledge of Quickbooks is second to none. I cannot recommend Steven highly enough; he is an excellent accountant!

Elite Highways

Matt Lindsay - Director

Brearley & Co Accountants has been the perfect find for all of our accounting needs and business advice and support. They place customer satisfaction at the top of their agenda and backed up with all of the knowledge you could ever need to know for starting or running a business means any enquiry or concern is swiftly dealt with and the support offered is second to none. As a new business owner I couldn’t recommend Brearley and Co Accountants enough as the perfect support for your new venture or as an alternative with an extremely approachable and professional manner.

ABACUS Performance Media Ltd

Russell Whitehouse - Co-owner

'In starting a business from scratch you naturally have a lot of concerns. Since day one approximately 3.5 years ago, Lee, Kelsea and the wider team at Brearley have provided us with their expertise and support to help us navigate the (successful) growth of our business. What sets them apart for us is their flexibility and understanding of our requirements. We are most definitely not their biggest client but it doesn't feel like that. Oh, and they're lovely people too.

Silver Healthcare

Roy Young

Brearley Accountants have provided Silver Healthcare Ltd with Accounting Services for around 20 years, as well as a trusted advisor, they have provided sound professional advice on numerous occasions. The team headed by Mark Smallman are very proactive and professional, special attention has always been provided regarding general accounting and tax requirements enabling me and the team to concentrate on the running of the business. Top quality accounting with a friendly personal approach.

Yates Drywall

Helen Yates

Yates Drywall have worked with Brearleys since we began trading in 2014. We have found them to be professional and proficient, whilst friendly and helpful. Brearleys have helped us to grow our business and provide us with reassurance that we are complying with regulations. If we have any queries they always come back to us and proactively support us in ensuring our business runs smoothly. I would have no hesitation in recommending Brearleys to others.

Self assessment form

What’s the latest?

For the latest information from HMRC, check out our blog.

Read Our Blog

Accounting for influencers & creators: FAQs

Do influencers need to pay tax on gifted items? 

Yes - if you receive gifts or products in exchange for promoting them, they may count as taxable income. We can help you assess the value and declare it correctly. 

Should I set up as a sole trader or a limited company? 

It depends on your income, risk profile, and long-term goals. Many creators start as sole traders, but switching to a limited company can offer tax advantages once you reach certain earnings. 

How much tax do influencers pay in the UK? 

Your tax rate depends on your total income and whether you’re registered as a sole trader or a limited company. We’ll help you structure your business for maximum efficiency. 

Can I claim expenses as an influencer? 

Yes – typical allowable expenses include camera equipment, software subscriptions, phone bills, travel costs for brand events, and more. We’ll ensure you claim everything you’re entitled to. 

Do I need to register for VAT? 

If your turnover exceeds £90,000 in a 12-month period, VAT registration is required. Some digital services may also involve special VAT rules, particularly with international income. 

Why not get in touch?

Get in touch for help on your accounts

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Find out more about Brearley & Co accounting.

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Making Tax Digital is coming

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How can we help you?

Brearley & Co Accountants are pleased to offer a free, no obligation, initial consultation with one of our experts who will be happy to discuss your business needs and how we can help you.

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I am thoroughly impressed with your document signing solution! I just signed the end-of-year documents, and the process was as smooth as could be. Your IT department or solution provider deserves high praise for implementing such an efficient system. As someone with extensive experience in this field, I can confidently say that many large organisations don't come close to this level of seamless, end-to-end capability!

SME ECM Limited

Ryan Smith, Director

I would highly recommend Steven at Brearley & Co Accountants. On Steven’s advice we moved to Quickbooks and it was a brilliant decision. He has helped to streamline our accounting so that it now runs much more efficiently. Nothing is ever too much trouble, even if the question is a rather minor one. He is always at the end of the phone or email if any advice is needed and responds to queries very quickly. Steven delivers a friendly, personal and professional service and his knowledge of Quickbooks is second to none. I cannot recommend Steven highly enough; he is an excellent accountant!

PAC Groundworks

Emma Critchlow

Brearley & Co Accountants has been the perfect find for all of our accounting needs and business advice and support. They place customer satisfaction at the top of their agenda and backed up with all of the knowledge you could ever need to know for starting or running a business means any enquiry or concern is swiftly dealt with and the support offered is second to none. As a new business owner I couldn’t recommend Brearley and Co Accountants enough as the perfect support for your new venture or as an alternative with an extremely approachable and professional manner.

Elite Highways

Matt Lindsay - Director

'In starting a business from scratch you naturally have a lot of concerns. Since day one approximately 3.5 years ago, Lee, Kelsea and the wider team at Brearley have provided us with their expertise and support to help us navigate the (successful) growth of our business. What sets them apart for us is their flexibility and understanding of our requirements. We are most definitely not their biggest client but it doesn't feel like that. Oh, and they're lovely people too.

ABACUS Performance Media Ltd

Russell Whitehouse - Co-owner

Brearley Accountants have provided Silver Healthcare Ltd with Accounting Services for around 20 years, as well as a trusted advisor, they have provided sound professional advice on numerous occasions. The team headed by Mark Smallman are very proactive and professional, special attention has always been provided regarding general accounting and tax requirements enabling me and the team to concentrate on the running of the business. Top quality accounting with a friendly personal approach.

Silver Healthcare

Roy Young